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Manipulating Google

Manipulating Google: "Companies are using blogs, link farms and spam to subvert search engine results, writes Mark Glaser. A case in point: Quixtar, a revamped version of Amway.To put it simply, Quixtar enlisted various people to help create dozens of Weblogs that linked to each other and were filled with positive stories and key words. The idea is to help put these newer blogs at the top of search results for phrases such as 'Quixtar success' and 'Quixtar opportunity,' while more critical sites such as Quixtar Blog and Amquix.info would drop down.

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