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Microsoft buys cred from bloggers

How corporations still control the marketing conversation: "A group of prominent technology bloggers last month found themselves in hot water after they agreed to lend their words and names to Microsoft's 'People Ready' marketing campaign. The bloggers, all associated with the Federated Media advertising network, wrote brief statements describing how their own businesses became 'people ready'. The statements appeared in Microsoft ads on their blogs and were also collected on a site promoting the software company."

(Via .)


The Spin Doctor Will See You Now

The Spin Doctor Will See You Now: ""

"If I had to do it all over again, I don't think I would use the Ontario system," said Canadian cancer patient Lindsay McGreith. "I would get my wife to drive me to Buffalo, because I know in Buffalo you'd get looked after, whereas here you'd just sit for seven and a half hours. ... Our system is lousy." McGreith's comments are in a soundbite and B-roll video package (basically, an unassembled video news release) distributed by the PR firm MultiVu and funded by Health Care America, which is funded in part by pharmaceutical and hospital companies. It's part of an organized industry response to the Michael Moore movie "Sicko." Another MultiVu fake news video, which was funded by America's Health Insurance Plans, promotes a "public-private" health care system and decries Moore's single-payer proposal as an unpopular, "simplistic" and unrealistic "public takeover of the healthcare system."

(Via .)