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Comic books the next frontier for product placement

Comic books the next frontier for product placement - AdJab: "Comic books the next frontier for product placementPosted Apr 19th 2006 9:19AM by Chris ThilkFiled under: Product PlacementBoth Marvel and DC, the two largest comic book
publishers, have signed deals that will integrate product placement in the issues of some of their titles. DC will have a new hero called The Rush drive a Pontiac that the publisher says is just as important to that character as the Aston Martin is to James Bond. Marvel is jumping in whole hog by putting the Nike swoosh logo in a variety of places such as car doors and character

Bush 'planted fake news stories on American TV'

Independent Online Edition > Americas: "Federal authorities are actively investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news. Some of the fake news segments talked up success in the war in Iraq, or promoted the companies' products."


Fake TV News Report Now in PDF Form

"Fake TV News" Report Now in PDF Form: "

With the U.S. Federal Communications Commission investigating the television stations that CMD documented airing corporate video news releases, you might want to read through the report that started it all. Luckily, 'Fake TV News: Widespread and Undisclosed' is now available in PDF format! Download it from our website, print it out and take it along on your summer holiday. It's 114 pages long -- chock full of important information, harrowing tales of media deception, and some great puns. The URL to download the report is: www.prwatch.org/pdfs/NFNPDFExt6.pdf

Website: Center for Media and Democracy, May 26, 2006
URL: http://www.prwatch.org/pdfs/NFNPDFExt6.pdf

(Via PR Watch's Spin of the Day.)

I Sold It Through The Grapevine

I Sold It Through The Grapevine: "Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products... The program is a state-of-the-art method for reaching the most influential group of shoppers in America: moms. At a time when companies need to find creative ways to get their message across to consumers, it's likely to be widely studied. But Vocalpoint also raises a serious ethical issue: Should the person spreading the product message disclose her affiliation? P&G says it's up to such "connectors" to make that decision on their own. But this puts the company at odds with the recently formed Word of Mouth Marketing Assn. (WOMMA), which mandates full disclosure.

(Via Adrants.)


Astroturf site from telcos' PR company against Net Neutrality

Astroturf site from telcos' PR company against Net Neutrality: "Cory Doctorow:
Astroturf site from telcos' PR company against Net Neutrality: "Cory Doctorow:
Neil found a site called 'HandsOff.org' that seems to be a grass-roots campaign from 'a nationwide coalition of Internet users' against Internet regulation. On closer inspection, though: 'it's nothing more than a front for business interests that was set up by a PR company called the Mercury Group. If you've ever wondered why government seems so far removed from the will of the people, the existence of 'astroturf' campaigns like this go some way to explaining why.'


MaxedOutBuzz.com - Home

MaxedOutBuzz.com - Home:

"Maxed Out shows how the modern financial industry really works, explains the true definition of "preferred customer" and tells us why the poor are getting poorer and the rich getting richer. By turns hilarious and profoundly disturbing, Maxed Out paints a picture of a national nightmare which is all too real for most of us."

(Via www.maxedoutmovie.com .)


Covert Recruiting Video in Schools, on Planes and TV

Covert Recruiting Video in Schools, on Planes and TV: "

Today's Military screenshot
One Navy officer profiled in 'Today's Military,' who's a liaison to TV and movie studios
United Airlines' new in-flight video 'was produced and funded by the Department of Defense -- a fact passengers do not learn from watching it,' reports Jason George. The 13-minute segment, 'Today's Military,' profiles five 'military glamor jobs.' It shows only 'one soldier beyond U.S. borders,' who's 'doing humanitarian work in Thailand' -- a remarkable focus at a time of war. The Defense Department paid United $36,000 to run the video for one month. A United spokesperson said 'between 7 to 15 minutes' of their two-hour programming is sponsored video. The military video was excerpted from a 48-minute feature, produced by the Mullen firm, that's aired on at least two Illinois TV stations: Springfield's ABC and Peoria's UPN affiliates. The feature 'does not say who produced it until the final credits roll' and the Defense Human Resources Activity is listed. The goal is to educate 'influencers,' including parents and teachers. 'This fall, 40,000 copies' of the feature 'will be shipped to high school guidance counselors for distribution to students.'

Website: Chicago Tribune, May 6, 2006
URL: http://www.chicagotribune.com/news/nationworld/chi-0605060077may06,1,212661.story?coll=chi-newsnationworld-hed

(Via PR Watch's Spin of the Day.)