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NeuroPop's exclusive Neurosensory Algorithms

Neuropop Sound Design: "We can change your mind"
NeuroPop's exclusive Neurosensory Algorithms (NSA) are the heart of our sound design and musical composition technology. NSAs will lock your audience's attention, change their perceptions, alter their mood, or even make them dance by using patented NSA technology."

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"Adjust your audience’s perceptual, attentional or emotional state by employing Neurosensory Algorithms (NSAs). NSAs use specially designed sounds to excite parts of the brain involved in processing sensory localization, emotional reaction and memory formation."

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Buying Fox News: "'Saudi Prince al-Waleed bin Tala...

Buying Fox News: "'Saudi Prince al-Waleed bin Talal boasted in Dubai earlier this week about his ability to change the news content that viewers around the world see on television.
'In early September 2005, Bin Talal bought 5.46% of voting shares in News Corp. This made the Fifth richest man on the Forbes World's Richest People, the fourth largest voting shareholder in News Corp., the parent of Fox News. News Corp. is the world's leading newspaper publisher in English.
'Covering the riots in Paris last November, Fox ran a banner saying: 'Muslim riots.' Bin Talal was not happy. 'I picked up the phone and called Murdoch . . . (and told him) these are not Muslim riots, these are riots out of poverty,' he said. 'Within 30 minutes, the title was changed from Muslim riots to civil riots.'' (FrontPage Magazine article)."

(Via Disinformation.)

Giving Up the Ghostwriters

Giving Up the Ghostwriters - Center for Media and Democracy: "'Many of the articles that appear in scientific journals under the byline of prominent academics are actually written by ghostwriters in the pay of drug companies.' Used by doctors 'to guide their care of patients,' these 'seemingly objective articles ... are often part of a marketing campaign.' The New England Journal of Medicine recently revealed that a 2000 article on Vioxx 'omitted information about heart attacks among patients taking the drug. ... The deletions were made by someone working from a Merck computer.'"

(Via PR Watch.)


Why do they keep running stories saying suits are back?

The Submarine: "'Suits make a corporate comeback,' says the New
York Times. Why does this sound familiar? Maybe because the suit was also back in February, September 2004, June 2004, March 2004, September 2003, November 2002, April 2002, and February 2002.

Why do the media keep running stories saying suits are back? Because
PR firms tell them to. One of the most surprising things I discovered
during my brief business career was the existence of the PR industry,
lurking like a huge, quiet submarine beneath the news. Of the
stories you read in traditional media that aren't about politics,
crimes, or disasters, more than half probably come from PR firms."

FROM www.maximumexposurepr.com

The Men's Apparel Alliance (MAA) - For the MAA, MaxPR developed a national publicity campaign to increase awareness about professional dress in the workplace. The program focused on linking the resurgence of business attire and its connection to increased business productivity.



Pentagon Funds Psyops

Pentagon Funds Psyops: "The Pentagon awarded three contracts this week, potentially worth up to $300 million over five years, to companies it hopes will inject more creativity into its psychological operations efforts to improve foreign public opinion about the United States, particularly the military."

(Via Washington Post.)


Market research: Mind reading

Market research: Mind reading - Market Research Bulletin - Market Research news by Email - Brand Republic: "Two types of scanning are currently on offer as market research tools. One is fMRI (functional magnetic resonance imaging), which involves a large, immobile scanner. The other is a variant of EEG (electroencephalography), which has evolved into a highly portable mechanism, small enough to fit inside a hat, that measures electrical activity in the brain. Both have their pros and cons: fMRI offers a far more detailed scan than EEG, but subjects must stay in the lab. EEG can be taken to a consumer's natural habitat, such as a home or shopping centre. It also provides many more readings per second, making it easier to see exactly when changes in brain activity occur."

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The Power of Cult Branding

The Power of Cult Branding by Matthew W. Ragas and Bolivar J. Bueno: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products%u2014with the right combination of positioning and branding%u2014take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?"

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U.S. Is Said to Pay to Plant Articles in Iraq Papers

U.S. Is Said to Pay to Plant Articles in Iraq Papers - New York Times: "U.S. Is Said to Pay to Plant Articles in Iraq Papers: Titled 'The Sands Are Blowing Toward a Democratic Iraq,' an article written this week for publication in the Iraqi press was scornful of outsiders' pessimism about the country's future... But far from being the heartfelt opinion of an Iraqi writer, as its language implied, the article was prepared by the United States military as part of a multimillion-dollar covert campaign to plant paid propaganda in the Iraqi news media and pay friendly Iraqi journalists monthly stipends, military contractors and officials said."

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