Featured Articles

Widget by Blog Godown


Product Placement in Superman Returns

Product Placement in Superman Returns: "As Superman returns from a five-year sabbatical to find himself, Metropolis is buzzing with Samsung devices. The consumer electronics brand reportedly provided the film with a record 274 digital products. From LCD television screens in the Daily Planet office to computer monitors and printers to cell phones to fax machines, it seems Samsung is the real conqueror of Metropolis. Even with all the products in the film, Samsung had a rather seamless integration. Logos weren%u2019t always apparent and in your face, although Budweiser stood out like crystals laced with radioactive kryptonite. Apparently, %u201Ctruth, justice and all that stuff%u201D doesn%u2019t include abstinence. After finding out that the love of his life, Lois, is engaged and has a 5-year-old son, %u201CThe Man of Steel%u201D heads to the local bar and gets tipsy from drinking a Budweiser. Other honorable brandcameo mentions: Belstaff jackets for the bad guys and Virgin Galactic premiering its aircraft in one of the crucial action scenes.
Featured Brands: Featured Brands: Audi, Avaya, Belstaff, Bose, Budweiser, Graco, Grey Goose, Mountain Dew, Nikon, Oakland A's, Plantronics, Samsung, Scrabble, Steinway & Sons, Virgin "

(Via Brand Cameo.)

Bloggers paid to push products.

Bloggers are getting paid to push products. : "Murphy is launching PayPerPost.com, which will automate such hookups between advertisers and bloggers and thus codify a new frontier of product placement. Advertisers pay to post details about their 'opportunity,' specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they'll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates. Those seeking to subvert PayPerPost from within can't: No pornographic or 'illicit' content is accepted."

(Via PR Watch) .)


Media Manipulation - Global Issues

Media Manipulation - Global Issues: "The media is manipulated in all manners, for example through professional public relations (PR), and covert and overt government propaganda which disseminates propaganda as news. What are often deemed as credible news sources can often knowingly or unknowingly be pushing political agendas and propaganda."

Street Level Product Placement

'Reality-based product placement' is here. The car maker Jaguar's new marketing strategy is to give 'its high-end cars to jet-setters' in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK 'show up at all the right places, such as ... hangouts in New York's trendy meatpacking district.' According to the Wall Street Journal, 'Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ... Sometimes, he takes people who are really interested for a spin.' The deal was brokered by the PR firm Brandman Agency. Firm owner Melanie Brandman said the arrangement 'makes the advertisements come to life.' Bossi gives the firm 'updates on where he goes each week.' In similar but smaller programs, General Motors 'chauffeured VIPs around the Super Bowl in Detroit earlier this year' and DaimlerChrysler 'lent out the new Mercedes-Benz R Class SUVs to selected consumers for a week.'

Wall Street Journal (sub req'd), June 29, 2006
(Link Via PR Watch's Spin of the Day.)