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Product Placement in Superman Returns

Product Placement in Superman Returns: "As Superman returns from a five-year sabbatical to find himself, Metropolis is buzzing with Samsung devices. The consumer electronics brand reportedly provided the film with a record 274 digital products. From LCD television screens in the Daily Planet office to computer monitors and printers to cell phones to fax machines, it seems Samsung is the real conqueror of Metropolis. Even with all the products in the film, Samsung had a rather seamless integration. Logos weren%u2019t always apparent and in your face, although Budweiser stood out like crystals laced with radioactive kryptonite. Apparently, %u201Ctruth, justice and all that stuff%u201D doesn%u2019t include abstinence. After finding out that the love of his life, Lois, is engaged and has a 5-year-old son, %u201CThe Man of Steel%u201D heads to the local bar and gets tipsy from drinking a Budweiser. Other honorable brandcameo mentions: Belstaff jackets for the bad guys and Virgin Galactic premiering its aircraft in one of the crucial action scenes.
Featured Brands: Featured Brands: Audi, Avaya, Belstaff, Bose, Budweiser, Graco, Grey Goose, Mountain Dew, Nikon, Oakland A's, Plantronics, Samsung, Scrabble, Steinway & Sons, Virgin "

(Via Brand Cameo.)

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