The Submarine: "'Suits make a corporate comeback,' says the New
York Times. Why does this sound familiar? Maybe because the suit was also back in February, September 2004, June 2004, March 2004, September 2003, November 2002, April 2002, and February 2002.
Why do the media keep running stories saying suits are back? Because
PR firms tell them to. One of the most surprising things I discovered
during my brief business career was the existence of the PR industry,
lurking like a huge, quiet submarine beneath the news. Of the
stories you read in traditional media that aren't about politics,
crimes, or disasters, more than half probably come from PR firms."
The Men's Apparel Alliance (MAA) - For the MAA, MaxPR developed a national publicity campaign to increase awareness about professional dress in the workplace. The program focused on linking the resurgence of business attire and its connection to increased business productivity.
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