Comic books the next frontier for product placement

Comic books the next frontier for product placement - AdJab: "Comic books the next frontier for product placementPosted Apr 19th 2006 9:19AM by Chris ThilkFiled under: Product PlacementBoth Marvel and DC, the two largest comic book
publishers, have signed deals that will integrate product placement in the issues of some of their titles. DC will have a new hero called The Rush drive a Pontiac that the publisher says is just as important to that character as the Aston Martin is to James Bond. Marvel is jumping in whole hog by putting the Nike swoosh logo in a variety of places such as car doors and character
t-shirts."