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Microsoft buys cred from bloggers

How corporations still control the marketing conversation: "A group of prominent technology bloggers last month found themselves in hot water after they agreed to lend their words and names to Microsoft's 'People Ready' marketing campaign. The bloggers, all associated with the Federated Media advertising network, wrote brief statements describing how their own businesses became 'people ready'. The statements appeared in Microsoft ads on their blogs and were also collected on a site promoting the software company."

(Via .)

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