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Showroom Mind Trick Uncovered by Research

Science Sensei: "As the researchers wrote in the December issue of the Journal of Consumer Research, 'Salespersons may increase the likelihood of making a sale by inducing customers to consider which of several products they prefer while at the same time distracting them from making a decision of whether they really want to buy anything at all.'"

(Via www.sciencentral.com.)

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