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Ten Things Your Supermarket Won't Tell You

Ten Things Your Supermarket Won't Tell You: "How do supermarkets capitalize on your tendency to stray? They play soft music in the aisles, inducing you to relax and spend, says Richard Rauch, a professor of marketing at Long Island University who consults for supermarket chains. Some stores, he adds, even use special mood-enhancing lighting that filters out higher frequencies in the visible light spectrum. It produces only relaxing colors such as blues and purples, which reduce the rate at which your eyes blink. 'It slows your pace and gets your mind to slow down,' says Rauch. 'Using lighting to create an atmosphere is not an unusual tactic. Most of the larger, more sophisticated stores use it.'"

(Via www.smartmoney.com.)

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