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Recruiting Young Smokers with Buzz Marketing

Quit Smoking Support > Tobacco Giant's 'School Of Cool' Recruits Young Smokers: "British American Tobacco executives gather to celebrate a 'good year' at their annual shareholders' meeting in London. But health charity Action on Smoking and Health believes the company is profiting from a new generation of young smokers, recruited by global use of radical 'buzz marketing' techniques... According to BAT's own publicists, BAT has promoted its 'Lucky Strike' brand through a strategy 'to re-launch and grow the brand by targeting the underground youth community – a community that is left of centre, which sets the trends rather than follows them.'"

(Via Agenda Inc.)

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