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The hidden hybrid PR coup

The hidden hybrid PR coup - Agenda Inc. LiveFeed: "There's a reason you may be considering buying a gas-electric hybrid vehicle - besides wanting to help the environment or visit the gas station less frequently. Your hybrid awareness is a direct result of what is arguably the most audacious and impressive marketing/product-placement coup in memory.Toyota/Lexus has consistently, cleverly, and tirelessly spent an estimated $100,000,000 to make 'hybrid' a household word. The Japanese juggernaut (which just surpassed GM in global sales to grab the No. 1 spot) has a secret weapon: a small but powerful nonprofit organization, the Environmental Media Association.Based in Los Angeles, EMA is single-handedly responsible for getting droves of celebrities into Toyota hybrids. (FORTUNE)

(Via agendainc.com.)

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