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Neuromarketing: the ad-man's ultimate tool

Neuromarketing: the ad-man's ultimate tool: "Neuroscience and marketing had a love child a few years back. Its name - big surprise - is neuromarketing, and the ugly little fellow is growing up. Corporate pitchmen have always wanted to get inside our skulls. The more accurately they can predict how we'll react to stimuli in the marketplace, from prices to packages to adverts, the more money they can pull from our pockets and transfer to their employers' coffers."

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