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Fake Blogging

Fake Blogging and an Equally Fake Apology - Center for Media and Democracy: "Fake blogs—a form of viral marketing in which PR or advertising agencies attempt to generate interest in their client's product by creating a fictional character on the internet—are drawing criticism from real bloggers. The Cohn & Wolfe PR firm had to apologize recently after 'using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites."

(Via PR Watch)

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