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Chicago city offers public product placement

Chicago for sale: "Chicago is short $94.1 million dollars for 2006.

How will the mayor raise funds? By selling naming rights of city assets to the highest corporate bidders, reports the Sun-Times.

'There's a few other assets that may provide for a captive audience to be exposed to advertising' or naming rights, said Budget Director John Harris. 'The [Chicago Transit Authority] is exploring it for some of its train lines.... We will be putting out a request for information to the experts in that field to give us some more ideas.'

That includes airports, libraries, water filtration plants, police and fire stations and vehicles, bridges over the Chicago River, the famed Lake Shore Drive, even the 911 emergency center."

(Via Church of the Customer.)

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