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Neuromarketing Probe for Subliminal Triggers

Marketers Peer Into Our Brains to Sell, Sell, Sell

fmribrain.jpg"Tomorrow's Los Angeles Times has a front page article on neuromarketing -- the use of fMRIs not for healing but for marketing purposes.

The article has excellent reporting of what some neuromarketers are actually do. But it doesn't well explain the core problem of neuromarketing: what happens if it makes commercial and political propaganda more effective? ...This is no trivial matter. If neuromarketing really makes propaganda more effective, then the implications are serious, because it could lead to more marketing-related diseases, and the stirring up of ethnic & racial hatreds, totalitarianism, fascism, and genocide."

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