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How to Deceive Consumers: Management Journal Explains

Exposing stealth marketing
A respected management journal recommends lying and cheating as a marketing tactic.
Stealth Marketing: How to Reach Consumers Surreptitiously,' published by The California Management Review from the Haas School of Business at the University of California-Berkeley, recommends reaching new customers via deceptive, covert marketing.Authors Andrew M. Kaikati, a consultant with Accenture, and Jack G. Kaikati, Emeritus Professor of Marketing at Southern Illinois University, Edwardsville.
(Via Church of the Customer.)

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