Shill to the Beat of the Drum
McDonald's and MTV Networks have partnered, in a bid by the fast-food giant 'to reach young people without running advertisements.' Instead of ads, a new '30-minute monthly programme called MTV Advance Warning' will 'feature new musical talent combined with McDonald's advertising imagery.' The program will run in the U.S., Latin America, Europe and Asia.
Saturday
McDonald's Product Placement Plan
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