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Companies paying to get on the news

Achieving success with your VNR in 2005: "This article from PR Week details the increasing opportunities for the use of 'Video News releases', or VNRs -- ads disguised as news reports distributed by PR companies to be broadcast as news -- thanks to 'a shrinking news hole'."

Some companies are paying to guarantee their story appears on the news: "Ed Lamoureaux, SVP of sales and marketing for West Glen Communications, says he has noticed a significant rise in the use of guaranteed or paid placements for VNRs.
“The idea of securing a placement and using a VNR is more of a grassroots outreach and has become very popular,” Lamoureaux says. “It goes hand in hand with the coming together of advertising and PR."

(Via Blogdigger search for vnr media.)

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