Nielsen Making Brain Waves - Commercial Alert: "The Nielsen Co. is to announce today a strategic investment in and alliance with NeuroFocus, which specializes in the practice of measuring brain waves to determine consumers responses to marketing messages. As part of the deal, Nielsen will be the exclusive provider of NeuroFocus research, which also covers eye-tracking and skin-conductivity measurements, to film studios and TV networks to monitor audience responses to content as well as promos, trailers and other marketing materials."
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