Nueromarketing becoming widespread

This Is Your Brain on Advertising: "This Is Your Brain on Advertising
Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies. Do you ever get the creepy feeling that advertisers know how to put a lump in your throat, inspire subconscious brand loyalty, or make your mouth water? Just wait: It could get worse. An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe—and soon ads may become even more effective at prompting you to pull out your wallet. "

(Via Agenda Inc.)