Architecural Tricks To Control Users: "Ever wandered into a shop looking to buy a few things on your list, only to find yourself coming out with twice as much? You may not be aware, but the reason for this is not sheer chance, or that you were just feeling frivolous. The retail industry spends hard time and money into creating all sorts of devious little means to make you shop that bit extra. Every penny you spend in their shop is not being spent at their rivals, and in the high stakes of today%u2019s competitive market, every penny counts.... an A-Z of retail tricks that we have compiled to empower you before you go out shopping, so that you can buy what you need and collapse our economy!"
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