Fake News: It's the PR Industry Against the Rest of Us - Center for Media and Democracy: "Be careful what you ask for. That may be the take home lesson for the Public Relations Society of America (PRSA).
Last Thursday, the PRSA released the results of its poll of U.S. Congressional staffers, corporate executives and members of the general public. All three groups overwhelmingly supported mandating disclosure when broadcasters air video news releases (VNRs) %u2014 segments produced by public relations firms for their clients and frequently aired, without disclosure, by television news shows. PRSA's results are similar to those of the Center for Media and Democracy's poll on fake news, in which nearly 90 percent of respondents supported full disclosure, 'in all cases,' when VNRs or their radio cousins, audio news releases, are aired."

(Via PR Watch.)