AdPulp: June 2005 Archives: "Every so often, a marketing book comes along that captures precisely what's going on at the moment--the 'zeitgeist,' if you will...We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of all the marketing tactics that are working to influence consumers on a much subtler level than traditional advertising...I read a lot of marketing stuff, but this book has quite a few 'I can't believe someone's doing THAT' marketing ideas in here. It's well-done."
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