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Neuroeconomics - Hacking your head gently

via MetaFilter: "Neuroeconomics: 'Eventually it could help economists design incentives that gently guide people toward making decisions that are in their long-term best interests in everything from labor negotiations to diets to 401(k) plans.' Note the ambiguous use of the pronoun 'their'--are we talking about the long-term interests of people in general or of economists?"

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